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Reader Award

Recently we had the honor of accepting the award of Best Shoe Store from the Reader 2018 Best of the Northland. This year’s annual party held at the Great Lakes Aquarium, was a magnificent celebration we shared with staff, friends and a large crowd! The food, music and entertainment was outstanding. It was an awards ceremony for us to relish along with many other distinguished Northland businesses.  From our family at Tortoise and Hare Footwear, thanks Northland for your votes, and to all our customers for years of fittings!

We’re #1 because…


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The Carbon X!

This running shoe featuring the new carbon fiber plate is Hoka One One runner tested and approved! Carbon X is built for  speed with its incredibly cushioned, carbon-plated technology.

Running is the ultimate experience combined with the PROFLY™ X that provides a resilient EVA compound that sits above the carbon plate and injected rubberized EVA below the plate. The carbon fiber plate emphasizes the Hoka One One Meta-Rocker providing greater propulsion during your run!

Get with one of our fit specialists and split into a comfort fit today.


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Loki All-in-One Tech Hoodie

Available now, come check out the new Loki All-in-One Tech Hoodies! Get tech’ed up with the versatility of the quick all-in-one jacket, to mitts and face mask, to backpack. This Loki jacket is light and trim with all the greatest features, style updates and new colors. It’s the ultimate quick gear while on adventures along the lakewalk, on trails, around town, relaxing with friends and at work, from one activity to the next.


The All-In-One Tech Hoodie Features:

– Tech Hoodie’s style layers under heavier jackets.

– Versa-cuff converts from a thumb cuff, to full hand covering, yet allow digi-port finger access for texting and photos.

– Cuffs easy to turn inside out and tighten at the wrist.

– Built-in Face Mask covers your face or conceals in the hood.

– Folds into a Backpack through the large left pocket to carry the hoodie, a shell and other essentials.

Loki Gear is the original All-In-One Outdoor Clothing Company, specializing in patented convertible hand and face warmth and backpack-able pockets. Everything Loki makes is ready to face changing weather. Loki gear changes to be warmer with built-in mitts and neck warmer, or cools down with vents and stow away pack-ability. Tortoise & Hare Footwear is the Loki exclusive Midwest Dealer.

Choose from our newest colors and Show off Your Loki!

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Albert 3D Foot Scanner

INTRODUCING the new AETREX ALBERT 3D FOOT SCANNER exclusive to Duluth! Our customers benefit from the opportunity to learn more about their feet than ever before in a 3D format, including their size, length, instep, width, arch height, foot pressure, and arch type. Let our fit specialists show you how this new technology helps you find your best footwear fit.

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Tune-In to recent broadcast coverage that came about as a result of interest from WDSE’s Karen Sunderman, as she showcases talented mural artists from around the Northland. For Tortoise & Hare Footwear, it tells the fantastic story of the making of our Mural, by local artist, Tom Napoli.

Making It Up North – Jan 31 2020 Tortoise & Hare Footwear Mural.

We are very proud of the work Tom has created with his incredible, signature art on the  Footwear 90 x 14 foot mural wall. He is an amazing artist and excellent at store murals and storefront art. We chose him for his beautiful work and have enjoyed a renowned local artist to doing the work. It appears to be ongoing!

Browse through it’s beautiful landscape and landmark scenery as our tortoise and hare race across Duluth! We hope you enjoy the time admiring each and every detail so meticulously hand painted, as much as we do. You will be amazed by the extraordinary creativity integrated into every square foot including animals of the forest and the tortoise and hare race throughout.

Try counting every animal and see how many you find. Later on there might be more!

Tom can be found on Facebook at

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Duluth Runner’s First Sponsors

We are so excited to announce our new sponsorship of the Duluth Runner which promotes a non-intimidation running environment for groups of all paces.  The Duluth Runner blog is inspirational, fun, offers excellent coaching and more.

Find us on the new Duluth Runner – Tortoise & Hare Footwear sponsor page.

We invite you take advantage of our fit specialist expertise, as well as our special perks by mentioning “Duluth Runner” prior to check-out of your in-store purchase.  Stay tuned for a future Run Duluth meetup this spring from our new, upcoming Tortoise & Hare Footwear downtown, Superior Street location. For more blog posts and information, visit

(Photos provided by Duluth Runner)